Privacy policy

Last updated: July 15, 2026

Play! is a family-owned wooden toy brand dedicated to creating beautifully crafted toys that inspire imagination, creativity, and open-ended play.

Play! operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a safe and enjoyable shopping experience (the "Services"). Play! is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, billing and shipping address, phone number, and email address.

  • Payment information including payment method details and transaction confirmations.

  • Account information including your username, password, preferences, and settings.

  • Transaction information including products viewed, added to your cart or wishlist, purchased, exchanged, or returned.

  • Communications with us, including customer support enquiries.

  • Device information including browser type, IP address, and unique device identifiers.

  • Usage information regarding how you interact with our website and Services.

Personal Information Sources

We may collect personal information:

  • Directly from you when you create an account, place an order, or contact us.

  • Automatically through cookies and similar technologies when you use our website.

  • From trusted service providers who help us operate our business.

  • From business partners or other third parties where permitted by law.

How We Use Your Personal Information

We use your personal information to:

  • Process and fulfil orders.

  • Provide customer support.

  • Manage your account.

  • Arrange shipping, returns, and exchanges.

  • Improve your shopping experience.

  • Recommend products that may interest you.

  • Send order updates and account notifications.

  • Send marketing communications (only where permitted).

  • Protect against fraud and maintain website security.

  • Comply with applicable legal obligations.

How We Disclose Personal Information

We may share your personal information:

  • With Shopify and trusted service providers that help operate our store, including payment processors, shipping providers, IT providers, and customer support services.

  • With marketing partners where legally permitted.

  • Where required by law or legal process.

  • During business transactions such as mergers or acquisitions.

  • With your consent when you request or authorize us to do so.

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to provide and improve its platform. Information submitted through our store may be processed by Shopify and its service providers in accordance with Shopify's own Privacy Policy.

Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies before providing personal information.

Children's Privacy

While our products are designed for children, this website is intended for use by adults purchasing products on behalf of children.

We do not knowingly collect personal information directly from children. If you believe a child has submitted personal information through our website, please contact us so that we can investigate and remove the information where appropriate.

Security and Retention

We use reasonable security measures to protect your personal information. However, no online system can guarantee complete security.

We retain personal information only for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to:

  • Access your information.

  • Correct inaccurate information.

  • Request deletion of your information.

  • Receive a copy of your information.

  • Withdraw consent where applicable.

  • Opt out of marketing communications.

You may also have additional rights under applicable privacy laws.

International Transfers

Your personal information may be stored or processed in countries outside your own. Where required by law, appropriate safeguards will be used to protect your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on this page with the revised "Last updated" date.